BRUTALLY HONEST
Unlike some agents who simply tell you what they think you want to hear, we believe in being brutally honest—even if it means we will never earn your business, we believe we owe that to you, would you agree?
Are you comfortable with that?
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If you’re a homeowner with an expired listing or someone who tried to sell your home on your own (FSBO), you’ve likely been inundated with calls from real estate agents.
Expired listings and FSBOs are often perceived by agents as prime opportunities, frequently viewed as the easiest prospects to pursue in the market.
Now, let’s be clear: I don’t believe there’s anything wrong with reaching out to homeowners—as long as it’s done with honesty and genuine intent. Whether it’s helping sellers find the right buyer or assisting buyers in securing a home in a competitive market, there is real value in these conversations when approached the right way.
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Over the years, we’ve successfully helped both expired listings and FSBO sellers, building strong relationships and delivering tangible results. ​(Below is the review from a for sale by owner whose condo in Rocky River we sold by bringing her a qualified buyer.)
However, we also recognize how frustrating it can be to receive constant calls from agents falsely claiming they have buyers—when in reality, their main goal is simply to land a listing. This “listing to list” strategy, rather than a “listing to sell” approach, leads to false hope, time wasted, and eroded trust in the industry.
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Red Flags: How to Spot the Wrong Agent
​If you’re considering interviewing or working with an agent, ask yourself these key questions:
1. Did the agent claim to have a buyer, or did they genuinely ask for your business?
2. Have you actually met these supposed buyers or seen their pre-approval or proof of funds?
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3. Did the agent explain a clear, strategic plan to secure the best offer with the most qualified buyer, or did they just list the basics–MLS listing, photos, open house, social media?
4. Was the agent quick to agree to your preferred listing price or they provided a thorough consultation with buyer analysis for your area?
5. Did they win your business by offering tangible value—or simply by being the cheapest option?
6. If you value negotiation skills and expertise in a real estate transaction, would you have high expectations of an agent’s ability to secure the best deal for you if they couldn’t demonstrate tangible value, negotiate their own commission, or provide a detailed price analysis to justify their listing price recommendation?
You don’t have to just take my word for it. If you believe we have something real to offer, you can check out other resources linked below on topics like Why Properties Fail to Sell and Off-Market vs. On-Market Listings, and potentially lean more about the way we do business.
You can also submit your questions through a Google Form, and fill out the Expired Listing Questionnaire. ​Alternatively, you can reach out directly via our digital business card.
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Our goal is simple: to be a true asset for all your real estate needs. You decide if we’re different—and if we’re the right fit for you.
“Real estate abides by the principles of supply and demand. Our job is to make your home The Obvious Choice.”